Lancia Klub Polska

Chrysler will be going a completely different direction with their brand image and that the current range is absolutely not worthy of the future Chrysler. The D-segment 200-range of tomorrow has, according to Gilles, no connection at all (design-wise) to what the people are used to by the brand from Detroit nowadays.

It then seems like Centro Stile Lancia are the ones who were given the task to design this range. Lancia CEO Saad Chehab has already said that the design of the new 200 is amazing, and so has Marchionne. Technical-wise, Chrysler was in desperate need of a replacement for the current 200, but Lancia could make good use of a new sedan as well. It will most probably be called ?Flavia? and might be in the showrooms next year already. Gilles had an important message for Lancisti; ?Wait until you see the new 200, your faith in Lancia will be restored.?

First of all, I would like to point out that Lancia is now more alive than ever before. Over the last fifteen months, we have launched a new range of products in significant European segments, from the Ypsilon to the Flavia in June. And the results, despite the highly challenging economic context, are generally positive, both in Italy and across Europe.

What the CEO of the Fiat-Chrysler Group announced is that we will continue to invest in the Ypsilon in Europe. The other products for the European market will be developed together with Chrysler. This is because, where economically sustainable, they feature the characteristic traits of the brand: comfort, technology and innovation, suitably adapted to the style and performance levels of Lancia and to the European standards.

As I highlighted before, the Company never mentioned disposing of the brand, so talking about an ?exit strategy? is irrelevant and the residual value will follow the encouraging trend that we have seen over recent years on our models.

The Ypsilon is extremely successful, especially in Italy, where this year it has become the second name plate in segment B, after the Fiat Punto. On the other models, Lancia?s intervention on the market is not to develop high volumes but rather positive trends, with a distinguished, premium positioning, which is what our cars deserve. Even in a competitive market such as Germany and also across Europe, we have registered increases (from 60 to 300% depending on the model/market) and we will develop this trend further, and constantly, thanks also to the new models.

This commercial success is a sign of encouragement as regards the reasons which push the Client?le to purchase one of our cars. Lancia?s style is unmistakable, preferring not to flaunt itself but instead putting the emphasis on temperament. It is a distinctively strong, layered mark that others can only envy: a refined combination of comfort and performance, an understated and unpretentious elegance. I believe that Lancia?s winning strength, which has always kept it in the basket of desirable purchases (even at the toughest times), is its ability to accommodate the needs of a market which, while repudiating ?mass? consumption in favour of a modern concept of ?personalised? consumption, nonetheless demands an extensive and varied range, focused on needs and, increasingly, eco-friendliness.

Lancia and Chrysler use an array of communication channels on a global scale, to communicate with their customers or with car enthusiasts. A few years ago, the only way to liaise with the headquarters was to go to a dealer or write letters or faxes to contacts within the Company who were difficult to get hold of. We now live in the age of web 2.0, we are all connected and always ?on the ball?, so car manufacturers had no choice but to get on board or be left behind! As I said, we use a large number of channels: the institutional website, LANCIA, with its satellite mini-sites for specific projects/products and the world of social networks, where Lancia is present on Facebook, Twitter, YouTube, Pinterest and Followgram.

Just think: every resource working for the Lancia Brand has a Find Lancia on reference in their e-mail signature. Our team in charge of Digital activities is constantly developing, continuously searching for the most efficient and fastest way to communicate with our Customers and fans. In short, we are not in hiding?



As recently stated on your pages by Ms. Adriana Quaglia (Customer Innovation Manager for the EMEA area of Fiat Group Automobiles and Chrysler), the choice of brands on Twitter was not made according to the logic of car sales, but rather according to the number of discussions and conversations on the web. The FGA Customer Care has launched its activities on Twitter with Fiat and Alfa Romeo, but we will also extend these activities to cover other brands, including Lancia.

In Europe, the Chrysler brand is not marketed except in the UK and Ireland, and so there are no plans to implement a dedicated ?CareIt? profile.


As Head of Lancia/Chrysler for the EMEA region, I am very interested in the development and implementation of effective commercial strategies in Africa and the Middle East. Based on specific business opportunities or ? more simply ? thanks to Lancia?s or Chrysler?s well rooted presence on a market, the two brands are distributed rationally across the territories in question. For instance, the Lancia brand is present in countries such as Morocco, Algeria and Turkey, whereas the Chrysler brand is present in the Middle-Eastern area. These are very interesting markets, which are experiencing a vibrant historical period, which is definitely open and geared towards development.